ATLANTA–Wisemen Multimedia LLC (Wisemen) today announced the planned development of EXE Sports™, a visionary mixed-use amateur sports entertainment district to be constructed at a selected host city.
EXE Sports™ represents a transformative new mixed-use sports tourism and entertainment district that blends competitive amateur athletics, experiential entertainment, retail, and hospitality in an unprecedented format.
EXE Sports™ represents a transformative new destination that blends competitive amateur athletics, experiential entertainment, retail, and hospitality in an unprecedented format. Its unique feature stack blends the energy and vibrance of Atlanta’s world-class entertainment hub, The Battery Atlanta, and the premier lifestyle dining, shopping, and retail experience of Avalon in Alpharetta, GA.
“We’re thrilled to bring EXE Sports to fruition,” said Eric Brown, CEO, Wisemen. “We’re at the early stage, but this project is more than a destination — it represents a bold new chapter of sports tourism. EXE Sports is designed to activate communities year-round, support amateur athletes at every level, and generate sustained economic impact for host cities.”
EXE Sports™ will offer a walkable, mixed-use district anchored by hospitality, waterpark attractions, and residential living — creating a true multi-day destination rather than a single-event venue. Key features include multi-sport competition fields, a 1.2-mile racetrack, waterpark, live event venues, gaming experiences, and family-friendly activations. Two Four-story multi-family buildings with 600 residences overlooking the river will be separated by a beautiful central plaza.
Retail and dining experiences will be positioned throughout the site. The hotel will have 440 premium rooms and a 30,000ft2 convention and event center. Our Workforce Development team will do community engagement through youth development programs, local partnerships, and outreach initiatives, including skill up and transition programs.
The team is working to select the flagship host city and begin Construction in late 2026, with phased openings planned for 2027. EXE Sports™ is expected to create significant economic impact for host cities, including job creation, increased tourism, and downstream business growth. As the first flagship site of a planned 300-site EXE Sports™Enterprise across North America, this development marks the inception of a scalable model for community-centric sports entertainment destinations.
For more information, visit https://exesports.com.
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